Organized by DCBA's Intellectual Property Committee
Virtual reality (VR) and augmented reality (AR) create an immersive experience for users by simulating the look, sound and feel of the real world and allowing users to connect with brands, products and entertainment offerings in innovative ways.
While the world shut down in 2020, VR seems tailor-made for this moment. The seismic changes reshaping every aspect of society—from the workplace to the health care system—created new opportunities for VR to have a transformative impact.
Nonetheless, the increased development of these technologies has also created a new “realm" of trademark issues for brand owners. This presentation will focus on digital use of trademarks in VR and AR and virtual realism platforms in the entertainment industry.
Business Litigation 1.0
Intellectual Property Law 1.0